A typical rental device farm charges around $0.25 per minute while you hold the device. A single smoke spec that holds the device for 6 minutes is $1.50. Run it on 8 device classes, 3 times a day, 5 days a week, and you're at $360/week just for smoke. Add perf specs, regression, rejection suite — a mid-size team hits $15-30k/month in rental alone.
BYOD, for the same coverage, costs the amortized price of the devices (usually around $3-5k per device over three years) plus the orchestrator ($299/month on Anvil's Team plan). A 20-device BYOD fleet breaks even against $18k/month rental in about two months.